Web Audiences for National Newspaper Websites II: Quality of Audience
For some time there has been conversation about the need to look at the Quality and Engagement of audiences for media websites.
This article looks at one of the data items available via the Quantcast.com service, which segments your audience by loyalty. The free service can also identify which organisations and businesses are sending visitors to a website.
I look at the data for national newspapers, and also for this site and journalism.co.uk.
