The Wardman Wire

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We’re grateful for every single visitor who comes to the blog, whether you agree with us or not.

But we don’t do stats unless there’s a good reason.

So there’s not really a lot to say.

Sorry.

I’ve posted a couple of times recently about the Slugger Awards, and the Slugger O Toole blog.

Here’s a nugget to chew on which throws some light on why Slugger is further integrated into the local political process than any other blog in the country: Slugger’s penetration of it’s local market is up to five times higher than any other site (to my knowledge, anyway).

A note on numbers: I am making the comparison by comparing Unique Visitors (representing how many individual computers have visited the website) for the largest political site in a country (England, Wales etc.) with the population of the Local Market. It’s not a perfect comparison, since the percentage of blog traffic from outside the locality (country) varies, but it is good enough for this broad conclusion.

Site / Absolute Uniques per Month / Population / “Market Penetration”

• Northern Ireland: Slugger O Toole ( 23,000 ) vs 1.75 million = 1.3%.
• Scotland: Mr Eugenides (~16,000 ) vs 5.2 million = 0.3%.
• (*) Wales: Ordovicius (~6-10,000) vs 2.9 million = 0.3%.
• England: Guido Fawkes (110,000) vs 51 million = 0.2%.

(*) In Wales there are several blogs at roughly the same level.