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Brand New and Very Old Blog Articles Bring the Traffic: Blog Platform

One of the interesting ways that Google seems to work is that new websites (or new articles for that matter) have a “period in the sun” to see if they will become heavily linked; they then vanish and may come back to prominence later.

One corollary of that, and of the way the internet works, is that most traffic to blogs usually comes through two routes:

a) Brand new articles.
b) Old archived articles.

In the case of the Wardman Wire, perhaps 75-80% of our traffic comes via the archives, rather than via either the Magazine Front Page or the Traditional Blog version.