From Paidcontent.org:

Financial info site BankRate is expanding its financial product listings, as it’s acquiring Bankaholic, which provides info on deposits, savings accounts, and money market accounts. The company will pay $12.4 million up front, with another $2.5 million possible earnout over the next 12 months. Bankaholic’s sole employee John Wu will assist in the transition and remain for an unspecified period of time.

Interesting points

• The blog is built on Wordpress.
• It is run by a single person - Johns Wu, and has been purchased by bankrate.com.
• The traffic is not *that* high, which tells us something about the value of financial niche markets.
• The blog is relatively new (the domain was first registered in 2006).

Post from: The Wardman Wire

Bankaholic.com Blog sold for $15m