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Bankaholic.com Blog sold for $15m

A real Friday post. The website bankaholic.com has been sold for $15m.

From Paidcontent.org:

Financial info site BankRate is expanding its financial product listings, as it’s acquiring Bankaholic, which provides info on deposits, savings accounts, and money market accounts. The company will pay $12.4 million up front, with another $2.5 million possible earnout over the next 12 months. Bankaholic’s sole employee John Wu will assist in the transition and remain for an unspecified period of time.

Interesting points

  • The blog is built on Wordpress.
  • It is run by a single person – Johns Wu, and has been purchased by bankrate.com.
  • The traffic is not *that* high, which tells us something about the value of financial niche markets.
  • The blog is relatively new (the domain was first registered in 2006).