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There’s an interesting conversation about the difficulty of creating community online at adam Tinworth’s blog, and what the word means. The article is about “Why Media Gets Community Wrong”. Adam is in a good position to comment, since he is responsible for a number of blogs on behalf of Reed Business Information.
This bears on the continuing conversation about campaigning coalitions of bloggers at Liberal Conspiracy, here and also elsewhere.
Adam comments about one of the possible reasons why some people in the media don’t “get” blogging:
Most media people don’t realise that blogging is a community strategy. They think of it as a publishing process and, perhaps, as articles published with a particular tone of voice. They certainly don’t think of it as a conversation.