The Wardman Wire

A thought that occurred while listening to a programme this morning about longhand letters sent by a member of Scott’s polar expedition of 1912.

Personal video is the new longhand. It is now the only form of communications that takes time to do, cannot be read without concentrating, and that we actually keep for posterity.

If you’re given the task of finding a logo for an organization, your first task should be to try to get someone else to do it. If you fail at that, find an abstract image that is clean and simple and carries very little meaning–until your brand adds that meaning. It’s not a popularity contest. Or a job for a committee. It’s not something where you should run it by a focus group. It’s just a placeholder, a label waiting to earn some meaning.

“Design can get attention, but only content will keep it”

(Like Politics Really)

This was a quote I heard on the Radio from Orla Guerin on the South Africa - Zimbabwe border:
“These Zimbabweans have not broken any laws by entering the country illegally”

Duh …

Tags: quote of the day, zimbabwe, south africa, bbc, orla guerin
[tags]quote of the day, zimbabwe, south africa, bbc, orla guerin[/tags]

10 steps to becoming a better writer:

A nugget from Alan Watkins’ column last Sunday:

Mr Brown’s raft of constitutional reforms does not include the proposal that a general election should take place after any change of prime minister. He himself would almost certainly reject any such idea. But another side of his nature might want to have his own mandate, “mandate” being a favoured word in the Labour circles which Mr Brown used to frequent.

I wonder why not?

Watch that man very, very, carefully.