heather-yaxley
Training PR practitioners in risk assessment
By Heather Yaxley
As the general secretary of the Motor Industry Public Affairs Association (MIPAA), I develop training and workshops for our 450 members. One area that we have identified as key, especially in relation to organising launch events with journalists, is risk assessment.
This was evident from the recent report by the HSE into the Top Gear crash in 2006 [...]
PR perspective on Health & Safety
By: Heather Yaxley
Maybe you think that if only those PR people would do their job properly, there wouldn’t be all the media outrage about “health & safety” gone mad - and the public would have more respect for risk management.
Well, as a professional public relations consultant, I thought it would be interesting to borrow Matt’s [...]
