Advertise on The Wardman Wire
Advertise on the Wardman Wire
[Note: this page is currently awaiting update: you can find fully up to date information here.]
What is the Wardman Wire?
The Wardman Wire is a fast moving political blog, which is updated 3-5 times per day. It focusses on the following topics:
- Reporting and commentary on UK Politics.
- The relation of politics and technology.
- The use of new media in local and national politics.
We have a particular interest in encouraging the use of blogs in political communication.
Number Crunching
- Although it is only only 3 months old, The Wardman Wire is already in the Technorati top 11,000 blogs and generates over 55,000 100,000+ monthly page impressions. At present The Wardman Wire receives 500-600 around 1000 unique visitors daily during the week, and 300-400 700-800 at weekends.
Our readership and page impressions generated are both increasing rapidly.
Advertising
We offer several options. All adverts use nofollow link attributes. To take up any option, please get in touch via our Contact Page.
Premium Sponsorship (£30 or $60 monthly)
Special offer for service launch: 3 months for the price of 2.
The premium sponsorship option places your banner in the most important position on our page - at the top right. In addition, there will be an initial post describing your service, plus a review of your service every month in a “commercial break” post where readers are encouraged to support our sponsors. The premium banner may be up to 180×120 pixels in size.
Sponsorship (£20 or $40 monthly)
Special offer for service launch: 3 months for the price of 2.
The sponsorship program can give your product or website high visibility. It includes a fixed banner on the sidebar (125×125), an initial post describing your service, plus a review of your service every month in a “commercial break” post where readers are encouraged to support our sponsors.
More detail about the Wardman Wire
Readership and Style
Our readership comes from all political traditions, and includes a high proportion of politicans, jounalists and political bloggers (opinion leaders) . In addition to daily political life, we react quickly to news stories that are of interest and provide in depth coverage, and pick up early readers of stories we cover in depth.
Distinctive Niches
The Wardman Wire:
- Publishes a large number of longer analytical pieces - either in politics or the use of the internet for the political process.
- Takes an interest in Independent and local politics.
- Has built a reputation for technical innovation, and responding quickly to important stories.
- Makes a point of covering political news across all countries of the UK.
- Has established a niche for posting audio recordings of major speeches.
In the First 3 months the Wardman Wire:
- Featured on the BBC Newsnight website, when we compared Guido Fawkes to Zorro.
- Blogged live through the Local and National UK Elections, including providing the only live chatroom, providing a News Centre aggregating feeds from live bloggers across the UK and co-ordinating nationwide RSS news feeds.
- Blogged live throughout the Cutty Sark disaster.
- Featured as the Guardian Unlimited’s “Best of the Web” for a legal analysis of the dispute between Sony Europe and Manchester Cathedral.
- Started a “Got to be Gordon” meme to generate policy ideas for Gordon Brown’s government, which to date has featured on more than 50 blogs.
- Features a selection of Headline feeds from across the country and across the political spectrum.
- Couldn’t find an appropriate “Scottish Politics” headline feed, so we developed our own blog aggregator at politics-scotland.co.uk.
- We have also developed a blog aggregator for Welsh Politics at politics-wales.co.uk.
- Developed a Code of Practice for Blog Aggregators.
