The Wardman Wire

Compete.com have released their monthly figures, and Twitter traffic is flat (Click image to enlarge):

The Compete.com comment

Twitter Traffic Flat – Related Sites Going Strong

No doubt people are still tweeting out there and looking for real time news, updates, and information. However, traffic to twitter.com has flattened over the past few months while other Twitter related sites showed major growth.

Aggregator site Tweetmeme crushed it in July, ramping traffic by 85% month over month to 11.8MM UVs, suggesting that there is some real value in combing through the noise and offering consumable information. July traffic to Twitpic (up 9.6% to 4.6MM UVs) and bit.ly (up 20% to 5MM UVs) also grew in July, indicating increased adoption and usage of more Twitter related tools.

My comment

A greater proportion of Twitter users are becoming more users are becoming more sophisticated. It is quite impressive that the Unique Visitor figures of

Twitter had around 23 million unique visitors in July. It is quite impressive that “related-service” sites are hitting nearly half that figure. But note that – as ever – take all web stats with a barrowload of salt.

Much Twitter traffic does not register in the statistics, as it is via desktop, mobile or online clients, direct to the Twitter API.

I’d take this overall trend as a crude indication that some Twitter users are becoming more sophisticated in their use of Twitter.

Overall, since all the related services are dependent on Twitter, I wouldn’t see this as anything for them to worry about – rather it is evidence of more careful use of the service, which is a plus.

Notes:

1. Compete.com report on US traffic only.
2. It is also July, when traffic normally flattens out anyway – or in the case of political blogs drops off quite severely.
3. Compared to other statistics services, compete.com has a habit of being quite generous with their numbers.