Social Media Penetration in European and Asian Countries

By Matt Wardman • February 23, 2009

Earlier this week Comscore published data showing the percentage of internet users in European and Asian countries who accessed Social Networking websites in December 2008.

As you can see, Europe has a far higher penetration, with only Singapore and South Korea from Asia in the top 10 countries when the lists are combined.

The UK has the highest penetration at 80%. I was surprised that South Korea, with their advanced broadband infrastructure, only came 10th.

The data excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs.

Neville Hobson has commented on the European figures in some detail.

Source: European Figures. Asian Figures.

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Categories: All WW, Business - Management, International, Media, Number Crunching, Political Blogging
Tags: asia social networks, europe social networks, facebook, market penetration, social media, social networking, twitter

About the Author

Matt Wardman

Matt is an internet consultant, commentator, freelance writer and Project Manager based in the UK. He is available for hire. Matt edits the Wardman Wire, and writes at Poligeeks, Total Politics, and occasionally in several other places.