Why does the Child Friendly Church logo look like a warning sign?

The The Anglican Diocese of Liverpool have an excellent scheme called “Child Friendly Church“, a self-assessment (PDF 130k) which covers areas such as having a Child Protection Policy in place, safe environment, continuing training for group leaders in the children’s work and other criteria. This is the logo:

q-logo-child-friendly-church

I’m not sure about this design, bearing in mind that we have roadsigns in our consciousness, and a red border usually mean “danger” or “warning”. Circular signs are giving orders.

So I had a rethink.

Signs Giving Orders

Signs with red circles are mostly prohibitive. For example, the “No Cycling” sign may be most commonly encountered by children:

q-photo-road-sign-no-cycling

(source of photo - East Riding Media Library)

Signs Giving Orders

Signs with red circles are mostly prohibitive. For example, the “No Cycling” sign may be most commonly encountered by children:

q-photo-road-sign-no-cycling

(source of photo - East Riding Media Library)

Warning Signs

Warning signs are usually triangular with a red border, such as the “Warning - Children Crossing” sign. Here a red border again warns of potential danger to children.

q-photo-road-sign-children-crossing-2

Safe for Children Here: Home Zone

The only “safe environment” sign I can find is this one for “Entry to a Home Zone“:

q-photo-road-sign-home-zone

A rectangular sign means “Giving Information”.

Crossing Patrol

The logo looks most like this one from a school crossing patrol:

q-photo-road-sign-school-crossing-patrol

but that is still a “warning take care” sign, rather than a “welcome here” sign.

Wrapping Up

So surely a “Child-Friendly Church” sign should be on a blue, rectangular background - and with a clear indication what the body was that authorised the scheme (as is done already) to make sure that no one can ever mistake it for a road sign.

Time for a revamp, perhaps? How about this for a first cut attempt? I’d add a Diocesan Coat of Arms in minature somewhere, and use the copyright figures from the existing logo - which I can’t use here, of course.

q-matt-wardman-copyright-new-child-friendly-church-award

Comments are welcome. What do you think?

About the Author

Matt Wardman

Matt is an internet consultant, commentator, freelance writer and Project Manager based in the UK. He is available for hire. Matt edits the Wardman Wire, and writes at Poligeeks, Total Politics, and occasionally in several other places.

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