The Wardman Wire

The Conservatives are beginning to really start pushing the online battle back towards Labour. I commented a while back on the Labour’s far more web-orientated economic propaganda - even though it was pretty useless, as it was too large to be embedded in a blog, even in the main post!

But since then, the Conservatives have really been developing a far better approachm with the landing page being turned into a national debt counter, depicting Alistair Darling and a elongated red box.

And now they’ve developed a real time widget showing our personal share of the national debt created by Brown and Darling. Which, unlike the Labour embeddable tool, can actually fit in a blog sidebar, or in a header like I have over at my blog.

Alongside this, they have also developed the iconic poster a bit further, with the tax bombshell now unwrapped [click to enlarge]:

However, what they haven’t done is put a dedicated page on their website to deal with the economic crisis or tax bombshell. There is nothing to develop these points further, to explain what they mean to us. Yes, there are speeches, news articles and the like, but they really need to be together in one place and part of a developed/developing narrative. And a repository of propaganda, so we don’t have to rely to emails and newspapers to get it, and so that they don’t have to rely on blogs to publicise it. This page - or pages - should also linked to from the tax bombshell header, so it’s more than just a pretty picture on the site.

So the Conservatives are on the way to using the internet a bit better, but there’s still a looong way to go.