Bankaholic.com Blog sold for $15m
A real Friday post. The website bankaholic.com has been sold for $15m.
From Paidcontent.org:
Financial info site BankRate is expanding its financial product listings, as it’s acquiring Bankaholic, which provides info on deposits, savings accounts, and money market accounts. The company will pay $12.4 million up front, with another $2.5 million possible earnout over the next 12 months. Bankaholic’s sole employee John Wu will assist in the transition and remain for an unspecified period of time.
Interesting points
- The blog is built on Wordpress.
- It is run by a single person - Johns Wu, and has been purchased by bankrate.com.
- The traffic is not *that* high, which tells us something about the value of financial niche markets.
- The blog is relatively new (the domain was first registered in 2006).
- [Update: I think the sale also says something about timing and circumstances !]
Bankaholic Traffic
This is the graph of estimated traffic over the last two years from Quantcast.
Categories: All WW, Internet / Technical, Media, Miscellaneous, Number Crunching, Politicker
silly websites get sold for big money all the time, do you have any idea what this site sold for? Its not even that old and its founder sold it to some media ivnestors in Vegas for 8 figures
http://www.yournobody.com/
@jason: Care to enlighten me? I note that it has very little traffic.
I read it in a local paper, i think it was just based on hype and maybe name recognition and the fact the dirty sold for as the owner said in some interview upwards of $5 million, and now the dirty is going reality show too so i guess yournobody has the same potential, research the dirty it was created in march 2007 and sold to 3 investors in november 07 for millions
Jason
Thanks for the extra info.
Matt
also remember its no traffic numbers when it comes to advertising….so a daily blog like perez hilton makes like $60,000/day i think i read somewhere because when girls come to that kinda thing they open 10 pages/day so 300/pages month a piece times 10,000 girls thats 3,000,000 pages a month even 1 ad at a $2 CPM is $2*3,0000 so $6,000/ad
A very innovative viral marketing ploy by BankRate.
They are counting on all of us to write about it, thus promoting those keywords and their corporate identity even further.
A little more ingenuity:
http://bankaholic.blogspot.com
@Heartlander: I think you are a bit *too* cynical for me on this one.
Matt
Not trying to be cynical, Matt.
I would like to think that BankRate is trying to capitalize on lucrative search terms, but $15M will get some primo SEO work done for ya.
Only they and Johns Wu know the real reasons for the deal, IMHO.
Heh. Sorry for the implication.
It would be highly ironic if Goog juggled its algorithm and dropped down the index.
For some reason I just nofollowed the links in the article.
Matt
I like your line of thinking and sardonic wit, Matt.
To be honest, I’m still trying to figure out *why* they pulled the trigger on such a deal.
Then, I’m trying to figure out how long it will be before our 22 year old blogger takes the money and runs- far away.
For that kind of scratch, I’d fulfill whatever obligations came with the deal from a laptop on a very sunny beach with a very refreshing beverage….for perhaps a very long time! ; )