The Wardman Wire

I’ll keep this short, sweet and straightforward.

Over the last 12 months the Wardman Wire blog audience has grown reasonably quickly by about 6-7 times, and I’m thinking where to take it over the next year. The actual numbers are open to dispute depending on how you count them; but the comparison is consistent.

We’ve experimented with lots of things including daily papers’ reviews and writing content for different niches (politics, technology related to politics, MSM bashing - which is fun but depressingly easy, news, web statistics, cartoons, campaigns, local government and various others).

I need some decent information about who is reading the site to inform my thinking (and - hopefully - help convince advertisers) rather than my own wibblings, so please could you help by filling in the reader survey.

I would have had a prize draw a la Iain Dale, but since I’ve asked for basic demographic information (age bands 0 0-18, 19-34 etc.) and income information information (0->15k, 15k->30k) etc. I thought that it was unreasonable to obtain email addresses that could potentially be correlated against individual details (even though I wouldn’t do it).

So I’ll be doing a sort of “collective reward” instead.

If I get more than 100 responses, I’ll run a prize draw for anyone who wants to enter. Prizes will (inevitably) include a £25 Amazon token first prize and a promotional button spot for 6 months on the Wardman Wire home page shared among about 6-8 runners up.

I will also be publishing an analysis.

Fill in the survey here. Thanks for your help.