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Is Order-Order.com worth 1 million? A tangential question - in the short term

20080920-gordon-brown--harry-potter[Update: A mischievous thought occurs. £1m is also the amount J K Rowling has donated to Labour today. I know what the politically most useful thing they could do with it would be: buy out Order Order for the asking price and demand that Guido go on a cruise until after the next election complete with a vow of silence and absence from the Internet. That would - at least - help save the bacon of the Peter Hain Mks II, III, IV and V. Photo Miss Wagstaff .]

I didn’t get into the arguments about whether leading blogs were worth £1m after Labour Home was sold for £50k.

As a note to those on the Blogger platform - the question is tangential in the short term since the 2 key leading blogs (Dale, Fawkes) are on Blogger, and the Blogger terms of use include this clause:

7. No Resale of the Service. Unless expressly authorised in writing by Google, you agree not to reproduce, duplicate, copy, sell, trade, resell or exploit for any commercial purposes (a) any portion of the Service, (b) use of the Service or (c) access to the Service.

Clearly they aren’t so stringent as to go after people with advertising, however I don’t think people will get away with selling anything as an asset.

20070405-Guido

The solution to that is to move it to Wordpress and take the short term (usually 3-6 month) hit in traffic and profile. That can be very painful, as Unity can testify (and many others).

And that is all a very good reason why being on Blogger is a bad long term idea, unless you are aware of the tradeoffs (and Guido is on the ball enough that he probably is).

I suppose that blog revenues can be securitised - maybe they will be part of the flight to safety.

About the Author

Matt Wardman

Matt is an internet consultant, commentator, freelance writer and Project Manager based in the UK. He is available for hire. Matt edits the Wardman Wire, and writes at Poligeeks, Total Politics, and occasionally in several other places.

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2 Comments »

Comment by David Farrer Subscribed to comments via email
2008-09-20 20:02:12

“I suppose that blog revenues can be securitised - maybe they will be part of the flight to safety.”

But the folk in my local HBOS branch didn’t seem too up on this today…

 
Comment by MattWardman
2008-09-22 08:30:51

Heh.

 
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