Guerilla Marketing - Blog Style

By admin • September 6, 2008

On Wednesday someone at a Drug Clinic called Vista Bay copied an image from this blog, and just linked it inline in their webpage.

That article received 250 Diggs (which is a lot), and the image (30k) has been downloaded from my server 23,518 times so far in the LAST 48 HOURS. That is the small matter of 700Mb of bandwidth - not that far off an entire day’s normal traffic for this blog.

In moderation I wouldn’t be doing anything about it … but 700Mb of bandwidth, and from a decent sized organisation that should know better? I’m not letting that go.

I reckon they owe the blog a few advert-impressions, so I did a switch on the image:

q-photo-kiss-my-horses-ass-ad

I’ve only done this three times in 18 months, and there are far more sophisticated ways to do it, but this gets the point across nicely.

Click on the thumbnail below for the advert in the webpage.

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Categories: All WW, Comment, Humour, Internet / Technical, Media
Tags: ambush marketing, guerilla advertising, guerilla marketing, vistabay

About the Author

admin

Matt is an internet consultant, commentator, freelance writer and Project Manager based in the UK. He is available for hire. Matt edits the Wardman Wire, and writes at Poligeeks, Total Politics, and occasionally in several other places.