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Hypocritical Sexist Advertising Slogan of the Day

Heard this morning on a TV Advert for the latest Gillette razor (on GM-TV):

Get your man a new shave, and get yourself a new man.”

Would they have got away with that applied to a woman?

“Get your woman a new facial / perfume / push-up bra and get yourself a new woman.”

Somehow I think they wouldn’t suggest that a woman can be improved or transformed by something somebody else can do to her.

Any other good examples?

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About the Author

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Matt is an internet consultant, commentator, freelance writer and Project Manager based in the UK. He is available for hire. Matt edits the Wardman Wire, and writes at Poligeeks, Total Politics, and occasionally in several other places.

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