They will Charge YOU for THEM to sell YOUR book: Costs of Book Promotion
If you are an author having your book published, it may surprise you to know that YOU will have to pay bookshops to promote your book.
What it costs to promote your book
Rachel North has just had her book published, titled “Out of the Tunnel”, and these are the costs involved:
£45,000 - for one book to appear in window and front-of-store displays, and in Waterstone’s national press and TV advertisement campaign.
£25,000 - to feature in a bay at front of store as a ‘gift book’ in its genre and be displayed at the till.
£17,000 - to be one of two titles promoted as the ‘offer of the week’ for one week in the run-up to Christmas.
£7,000 - to be displayed at front of store as a ‘paperback of the year’ and be mentioned in newspaper adverts.
£500 - price of an entry in Waterstone’s Christmas gift guide, complete with a bookseller review.
And, I am tempted to say, a partridge in a pear tree.
What it says to me
The promotional offers have nothing to do with the quality of the book - so ignore them.
Spend time with a pile of books in the coffee shop, and buy the one you enjoy reading, rather like blogs, really.
(Don’t forget that I’m still looking for the last blog of my top 20 for Iain Dale’s list. If you know a good locally orientated political blog from the North, please drop me an email on “mattwardman AT gmail DOT com”.
The costs above came from here.
Tags: rachel north london, book promotion, the times, waterstones, christmas books[tags]rachel north london, book promotion, the times, waterstones, christmas books[/tags]
Categories: Humourous
A local blog? Have you considered the Free Jersey blog?
http://www.freejersey.org/
Looks good. They are in.
Sadly, I was not able to afford any of the above, hence over-plugging in blogland and my gratitude to you for the plug x
Cheers.
I’ll be looking for plugs and stories about how wonderful Trees in Towns are soon.
See:
http://www.mattwardman.com/blog/2007/08/06/protecting-trees-in-our-towns-and-cities-trees-in-towns-ii-report/
My friend’s involved in online publishing of journals and there’s a pretty penny in that. The trouble is, everyone and his dog fancies himself as an author now and this has multiplied on the net.
The vast majority is dross, unfortunately, especially the more the author thinks it isn’t. I’ve proof-read a lot of this and the head was spinning. Didn’t they learn anything at school?
To be published is one thing but to be read is another. When I finish putting my first book on my own site and then advedrtising the fact a bit, it won’t hurt me to be ignored.
The one or two who have read so far have received it favourably so that’s enough for me. the money, if there ever will be any, would just be the icing on the cake.
James - Good comment.
Matt
James - Good comment.
Matt