Marketing a large company in a splintered world
Here’s a quote to think about:
“Regarding microbrands. The marketing challenge for a big company is to appear small. The marketing challenge for a small company is to appear big.”
That’s from Robert Scoble commenting on an item on Hugh Macleod’s blog a few days ago.
The thread is worth a read. It is about how a large company such as Microsoft can engage with a splintered the market.
Cartoon: Gaping Void
Tags: Robert Scoble, global microbrands, tech problems, people problems, technology problems, microsoft, marketing, branding
[tags]Robert Scoble, global microbrands, tech problems, people problems, technology problems, microsoft, marketing, branding[/tags]
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