Marketing a large company in a splintered world
Here’s a quote to think about:
“Regarding microbrands. The marketing challenge for a big company is to appear small. The marketing challenge for a small company is to appear big.”
That’s from Robert Scoble commenting on an item on Hugh Macleod’s blog a few days ago.
The thread is worth a read. It is about how a large company such as Microsoft can engage with a splintered the market.
Cartoon: Gaping Void
Tags: Robert Scoble, global microbrands, tech problems, people problems, technology problems, microsoft, marketing, branding
[tags]Robert Scoble, global microbrands, tech problems, people problems, technology problems, microsoft, marketing, branding[/tags]
Categories: Business - Management, Cartoon, Thinking
This is a test comment,
This is another test comment.
[...] What, overall, is the recipe for success for a decent political blog? First of all it’s better to be an individual writing, someone that visitors can relate to. Second it’s important to know your issues, get your teeth stuck into something, and aim to be consistent. While I’m a Labour Party member I don’t primarily blog about Labour Party stuff - Britain’s relationship with the EU is the issue with bite for me. And while I might rile eurosceptics I hope they at least think I’m consistent (if wrong). Essentially it’s trying to develop a one-person global microbrand. [...]