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Seven Blogging Virtues

20070329-SevenBloggingVirtuesKathy Sierra has released her slides from the conference at the SXSW conference, entitled “The Seven Blogging Virtues”. As she says:

“This is not about how you should blog. It’s about one possible path to getting more readers when you’re trying to build a Global Microbrand. You should always blog for yourself, but if you want more readers, you should also blog for them.”

It’s a little …. er … American, but good basic stuff nevertheless., especially for new starters.
An example:

“Be Patient
It’s not going to happen overnight.

Don’t be in a hurry for big numbers…it’s
better if people discover your blog after you’ve
already made a lot of useful, helpful posts.

That way, when new readers DO come, they’ll
see that there’s a reason to come back… that
you’re more than just a one-hit wonder.”

You can Download the document (PDF 4.7Mb).

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Matt is an internet consultant, commentator, freelance writer and Project Manager based in the UK. He is available for hire. Matt edits the Wardman Wire, and writes at Poligeeks, Total Politics, and occasionally in several other places.

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