What is a pillar article

By admin • February 11, 2007

Briefly, a pillar article is an authoritative reference article that other bloggers will link to.

It is designed as a resource, and will keep people coming back to your blog for months or years to come.

It may take half a day or more to write.

Daily Blog Tips has a good list of pillar article characteristics:

Characteristics of pillar articles:

they are longer posts

usually above 750 words

they offer a clear value to the reader

their content is timeless

their content is original and unique

they outline the expertise of the writer around a specific topic

they attract links from other bloggers

Article Series - Definitions

What is a pillar article

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Categories: 100 Days to Better Blogging, Definitions, Defogging Blogging, Political Blogging
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About the Author

Matt is an internet consultant, commentator, freelance writer and Project Manager based in the UK. He is available for hire. Matt edits the Wardman Wire, and writes at Poligeeks, Total Politics, and occasionally in several other places.