Returning to Joy Lo Dico’s article from last Sunday about newspapers and their websites.
On Technorati:
Technorati, a blog indexer, notes that there have been over 460,000 blog reactions to Guardian articles, proving both engagement in its output and its authority. The Telegraph and the Mail Online do not reach half those figures, and the Sun only around 60,000.
For me that’s more than a touch impressionistic. On this basis, I can see that I Can Haz Cheezeburger is more authoritative (62,334 “blog reactions”) than both the Sun and the (you are welcome to debate that in the comments).
They don’t necesarily prove its authority, or it’s engagement. They prove two things:
1 - That people are reacting to it in large numbers.
2 - That the Guardian has succeeded
On the Guardian and Linkbait:
The Guardian lost 1.2 per cent of its unique users in May but year-on-year has added 14.1 per cent without the aid of “link-bait” of the order of Perez Hilton or Ronaldo in anything less than a football strip.
While it’s true that the Guardian doesn’t usually slather its website with pictures of models (however…) and edgy comments insinuated into news stories (”Mandela’s Birthday Dinner”, anyone?), or celebrities, what do they think Polly Toynbee and her colleagues are for?
On Sunday from Joy Lo Dico:
I can’t help thinking that without people trying to introduce Polly to what most of the rest of us regard as the facts, the reactions would go down by about 10%.
Joy
Joy Lo Dico
That Independent on Sunday website front page from the 29th June:
La Toynbee is walking, talking, living, breathing linkbait.
Again from the Indy:
This is the transcript of a tape from a special spy camera installed near Regent’s Park in London, just in case a certain vehement 
Lord Mandelbrot of The Earth and Everything that Lies Therein, whether in the Firmament, or on the Earth, or under the Earth.













